What does the Rocket Fuel Sprint build?

The Short Answer

Rocket Fuel is a 60-day system build that covers all nine revenue engines in your business. You get documented SOPs for sales, onboarding, and delivery. A team function map. Weekly scorecards and a leadership rhythm. Revenue targets and unit economics. Plus 90 days of coaching after the build. Investment: $15,000.

The Problem It Solves

You're doing $250K to $5M. The business works, but only when you're in the room. Every deal requires your involvement. Every client question gets escalated to you. You've tried hiring people, but without documented systems, they can't perform at your standard. Growth is capped by your personal capacity.

This is the founder dependency trap. Revenue grows, but your workload never shrinks. You can't take a vacation without things falling apart. You can't sell the business because it IS you. Rocket Fuel breaks that trap by installing the systems that let the business run without your daily involvement.

What Gets Built

The sprint covers three layers. Architecture: your offering, go-to-market system, and data infrastructure. Process: SOPs for sales, onboarding, and delivery; scorecards with weekly targets; and a leadership cadence the team runs without you. Community: your advocate and referral systems, customer retention mechanisms, and internal team alignment.

Specific deliverables include documented SOPs for your three to five most founder-dependent processes, a team function map with decisions about what to automate, delegate, and optimize, a weekly scorecard with five to seven metrics the team tracks without your input, a leadership rhythm (weekly standup, monthly review, quarterly planning), revenue targets and unit economics, and a referral system your team can run.

How the 60 Days Work

The sprint requires 4 to 6 hours per week of your time. You're in the room with a strategist building the system together. This isn't a consultant who interviews you and comes back three weeks later with a slide deck. The assets are built live, tested with your team, and refined based on what actually works.

Weeks 1 to 2: Diagnostic and design. Score all nine revenue engines. Identify the biggest constraints. Design the system architecture. Weeks 3 to 4: Build the SOPs and scorecards. Install the weekly standup. Test with the team. Weeks 5 to 6: Build the leadership rhythm. Map the team functions. Install the monthly review. Weeks 7 to 8: Refine everything based on two weeks of live operation. Fix what broke. Strengthen what worked.

The 90 Days of Coaching

After the build, you get 90 days of bi-weekly coaching calls. This is where the system becomes permanent. Most operations transformations fail not because the system was wrong but because the founder reverted to old habits when things got busy. The coaching calls create accountability, surface issues before they become patterns, and help you stay out of the operating layer you just escaped.

The ROI

$15,000 invested against $100K to $300K in recoverable founder capacity over the next year. If you're doing $1.5M and spending 30% of your time on work someone else could handle with the right system, that's $150,000 in trapped capacity. The sprint pays for itself in the first quarter. Even without the math, the optionality changes everything. A business with systems sells at 4 to 7x earnings. A founder-dependent business sells at 2 to 3x, if it sells at all.

Who Rocket Fuel Is For

Service business owners doing $250K to $5M who are the bottleneck. Founders who've tried hiring and it didn't stick because there were no systems for the hires to follow. Founders who want to build a business that runs without them, whether that means scaling, selling, or simply working fewer hours. Learn more or talk to David about whether Rocket Fuel fits your stage.