Ignition

If You Can't Explain It...
You Can't Sell It.

Ignition gives you a crystal-clear pitch and one-pager in 3 days so clients, investors, and partners instantly get it.

Executive turned entrepreneur
Executive turned entrepreneurExecutive turned entrepreneur
How Founder's Best Friend Helps

You’re great at what you do.

But when someone asks “So, what do you do?”… you freeze, ramble, or watch their eyes glaze over...

  • Your pitch changes every time you say it.
  • People nod politely, but they don’t really understand.
  • Calls and pitches stall because your message isn’t clear.
  • You know you’re valuable but you can’t explain it in a way that lands.

Opportunities slip away when your offer isn’t clear.
Ignition fixes this fast.

Book Your Ignition Session  
How Ignition Works

Your Pitch Nailed in 3 Days

Turn what you know into a sellable offer.

In just 3 days, you’ll walk out with words that work and tools you can use immediately.

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90-Minute Collaborative Session
We workshop your pitch together fast, focused, and hands-on
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Story Pitch One-Liner
A repeatable, go-to answer for “What do you do?” that sparks interest instead of confusion.
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1-Pager Delivered in 3 Days
A designed, done-for-you doc you can share with clients, partners, or investors to open doors without you in the room.
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Messaging Confidence
Walk into your next meeting knowing exactly what to say and how to say it.
Start Iginition Today  
Executive turned entrepreneur
Helping Founders Grow and Scale

Hear what our amazing customers say

"Transformative for our business"

As we were trying to figure out how to grow our burgeoning coaching business, Nick helped us think about out how to turn our frameworks into products that would sell and scale.

Chad Wright
Founder of Forward Partners

"I loved the collaborative approach"

I now feel more confident in both the unique value I provide and how to communicate it quickly in terms a potential client can understand.

Ryan Glassmoyer
Founder of Space

"Get at the core of what makes your business uniquely great"

The Thriveside framework offers a well thought out model, approachable for anybody, to define and refine your offering set and align it cleanly with your target market. Regardless of industry, sector, or business model, Nick and team can unpack it quickly, bringing ideas (no filter) and challenges (calling you out) to get at the core of what makes your business uniquely great.

Benjamin Lehrer
CEO First Water Finance
Founder's Best Friend: Ignition

Ready to stop losing opportunities?

Ignition converts conversation to customers/investors.

Ignition Process

Day 1: Strategy Session

90 minutes with us to break down your offer and rebuild it into a clear, compelling narrative that sells.

Day 2: Synthesis

We take what we uncovered and craft your Story Pitch + 1-Pager behind the scenes.

Day 3: Delivery + Review

You get your assets plus a 30-minute review call to refine, adjust, and make sure you’re 100% ready to pitch with confidence.

$1,500 flat.
One-time. Zero fluff.

One pitch with this clarity could cover the cost... and then some.
 Wins more conversations
✔  
Closes more deals
✔  
Builds long-term confidence in what you’re selling

If you upgrade to Launch Pad later, your investment rolls forward so there’s zero wasted spend.

👇 Book Your Ignition Session