The Short Answer
In the discovery stage, look for adaptable, self-directed people who believe in what you are building, and tap your network first. You are not hiring for a polished, defined role yet; you are looking for versatile people who thrive in ambiguity and can wear several hats. The best early hires often come from people who already know and trust you.
Hire for Adaptability, Not Just Resumes
Early on, the job will change constantly and there are no settled processes. That makes a perfect-on-paper specialist a worse fit than a resourceful generalist who can figure things out. Look for people who are comfortable with uncertainty, learn fast, take initiative without hand-holding, and are energized rather than frightened by a scrappy, evolving environment.
Start With Your Network
Your warm network is your best early talent pool. People who already know you, or come recommended by people you trust, arrive with built-in trust and context, which matters enormously when everything is informal. Tell the people in your circle exactly what you are looking for; the right early hire is often one introduction away.
Look for Belief in the Mission
In the discovery stage you usually cannot compete on salary or stability, so you compete on meaning. People who genuinely care about the problem you are solving will bring energy and resilience that money cannot buy. Be clear and honest about your vision and the stage you are at; the right people will be drawn to it.
Test Fit With Real Work
Before committing, work together on something small and real. A short project shows you how a person thinks, communicates, and delivers far better than interviews, and it lets both sides confirm the fit while the stakes are low.
Where to Start
Attracting the right people starts with a clear, compelling story of what you are building. The Growth Navigator free tier helps you tell it. Start free.