De-Risk Your Next Investment with Real-World Validation
Before you fund or acquire, know exactly what you're buying.
Why Certification Matters
Market Viability Certification provides investors with a consistent framework to certify startups ready for controllable success.
Deploy capital based on positions at market with clearly defined priorities and metrics at each stage, ensuring smarter investments, reduced risk, and greater returns.
Invest With Confidence
A startup’s pitch deck tells you what they hope to do.
We tell you what they’re actually ready for.
The Market Viability Certification Program is a 60-day, third-party assessment that evaluates the core drivers of sustainable growth using the same proven framework we’ve used to guide hundreds of founders through their critical early stages.
We provide a comprehensive viability scorecard, a strategic roadmap, and clear signals around whether the business is built to scale or still stuck in founder-led hustle.
This program is designed for
- VCs and Angel Investors looking to validate product-market fit and go-to-market readiness before deploying capital.
- Private Equity Firms evaluating acquisition targets that need strategic clarity or operational alignment before integration or scale.
- Accelerators, Incubators, and Family Offices needing a standardized way to assess early-stage traction and reduce investment risk.
Let’s give you the edge by de-risking investments, showcasing startup growth potential, and delivering clear metrics for faster, confident decision-making everyone understands and believes in.
The 6 Signals of Viability
We don’t just evaluate the pitch. We validate the foundation.
Our certification process zeroes in on the five most critical drivers of scalable growth. These are the signals investors need to see before committing capital and the blind spots that often get missed in a pitch deck.
Here's what that looks like in practice:
Founders Pitch Vision. We Test Viability.
This isn’t a pitch review. It’s an operational audit through the lens of strategic growth.
We use the same framework that guides our in-house programs to give you actionable clarity on where a company truly is, what it’s missing, and what needs to happen next to scale responsibly.
Ready to Invest with Confidence?
Don’t guess. Certify.
Whether you’re preparing to write a check or considering an acquisition, we’ll help you validate the business before you bet on it.
Book a Call With Our Team
How It Works
Our certification fits cleanly into your diligence process, giving you fast, focused clarity on whether a business is truly ready to scale.
Submit a Company or Deal
Nominate a startup or acquisition target you'd like us to assess. We’ll schedule a brief intake to align expectations and scope.
We Run the Full Diagnostic
Over a 60 day sprint, we evaluate the business across five core areas: Offer, Traction, Go-to-Market, Sales Validation, and Economics using our proven ThriveSide Framework.
You Receive the Certification Package
We deliver a full report, scorecard, stage assessment, and investor-ready summary giving you the clarity to move forward or hold off with confidence.
Use It to Guide Investment or Acquisition
Whether you're making a funding decision or planning integration, our insights provide a strategic roadmap and a risk-reduction lens built for high-stakes decisions.
What You’ll Receive
We deliver decision-making clarity.
Every certification includes a suite of investor-ready insights that make it easy to assess risk, spot opportunity, and move forward with confidence.
Market Viability Certification Report
A clear, third-party validation of the startup’s readiness for growth, backed by our proven framework.
ThriveSide Stage Assessment + Strategic Roadmap
Pinpoint exactly where the company stands and what it must prioritize to scale effectively.
Viability Scorecard
An easy-to-read breakdown of the company’s strengths and gaps across Offer, Traction, GTM, and Economics.
Milestone + Risk Visibility
Know what’s working, what’s missing, and what could derail growth before you invest.
Investor-Ready Summary
A polished, insight-rich brief to support funding decisions, investment memos, or acquisition rationale.
The Founder's Best Friend Team
We've walked the founders path ourselves & helped many founders find their path to sustainable growth
