What does 'done with you' actually mean?

The Short Answer

"Done with you" means we build the assets together. Not for you. Not after you. In the room, together. You make the strategic decisions. We handle the execution. You own everything we create.

What "Done With You" Looks Like in Practice

In the Growth Sprints, a strategist sits with you in real time. They ask questions about your business, your buyers, and your results. They guide the thinking process. They build the artifacts live while you watch, contribute, and refine. At the end of every session, you have a finished asset, not a to-do list, not a strategy deck, not homework.

This matters because the assets need your expertise to be accurate. No one knows your business like you do. No strategist, no matter how experienced, can build your Narrative Map without your input on who you actually serve and what actually changes when you work with them. "Done with you" means your knowledge goes in and finished assets come out.

Why Not "Done For You"

"Done for you" sounds appealing until you get the deliverables. Agencies that build marketing assets "for you" base everything on a one-page creative brief and a few kickoff meetings. They don't know your ICP at the level you do. They haven't had the sales conversations you've had. They haven't heard the specific objections your buyers raise. So the work they produce sounds professional but generic. It describes a category, not your business.

CoBuilder avoids this by building the strategic context first. Your answers to specific questions about your business become the foundation for every asset. The system doesn't guess. It builds from what you've told it. The strategists in Sprints don't guess either. They draw the knowledge out of you and translate it into clear, usable artifacts.

Why Not "DIY"

"Do it yourself" works in theory but fails in practice for most founders. You know your business. You know your expertise. But translating that expertise into a clear offer statement, a one-sentence pitch, a messaging system, and a set of outreach emails requires a different skill set. Most founders who try to DIY their marketing spend months going in circles because they're too close to their own work to see it clearly.

"Done with you" gives you the outside perspective and execution framework while keeping you in control of the strategy. You're not outsourcing your marketing. You're co-building it with a partner who brings the structure you're missing.

What You Own

Everything. The artifacts CoBuilder builds are yours. The assets the Sprint produces are yours. The offer statement, the pitch script, the one-pager, the email sequences, the website copy, the scorecards, the SOPs. All of it. If you cancel CoBuilder or finish a Sprint, you keep every asset. There's no intellectual property lock-in. The work belongs to you because it IS your business, captured in clear, usable documents.

How It Works in CoBuilder vs. Sprints

In the CoBuilder, "done with you" means the system guides the thinking and builds the assets from your answers. You're doing the strategic work. CoBuilder handles the execution. Each session takes 15 to 30 minutes. You pick the pace.

In Growth Sprints, "done with you" means a strategist is physically (or virtually) in the room with you, building live. Ignition is one 90-minute build session. Launch Pad is three weeks of co-building. Rocket Fuel is eight weeks of system installation. Same principle at every scale: your knowledge, our framework, finished assets you can use the next day.

Start your free trial to experience the "done with you" model firsthand, or book a conversation to see which pace fits.