What if I don't know which option is right for me?

The Short Answer

Start with the free tier. It takes 15 minutes and produces a growth stage diagnosis that tells you exactly where you are and what to build next. The diagnosis recommends the right path based on what surfaces. If you want a human perspective, book a free 30-minute conversation with David.

Why It Feels Confusing

When you look at the Growth Navigator, three Sprint options, and multiple tiers, it can feel like a lot of choices. That's intentional in one sense (different founders need different things) and solvable in another (the framework sorts it for you). You don't need to understand the full ecosystem before you start. You just need one next step.

The Sorting Framework

The Growth Navigator free tier includes a growth stage diagnosis. Based on your answers about where the business is, what's working, and what's stuck, the system identifies your stage and recommends the right path. Think of it as a triage: the diagnosis figures out whether you need clarity (offer and pitch), a system (messaging and GTM), or operations (SOPs and scorecards). Then it routes you to the right tool.

If the diagnosis says you need offer clarity, the recommendation is usually: keep building in the Navigator free tier, or book an Ignition Sprint ($1,500) if you want speed. If you need a GTM system, it's Navigator Core ($247/mo) or the Launch Pad Sprint ($6,500). If you need revenue operations, it's Navigator Pro ($747/mo) or the Rocket Fuel Sprint ($15,000).

The General Pattern

Here's the simple version. If you can't clearly explain what you do in one sentence, start with the free tier or Ignition. If you can explain it but don't have a system to sell it consistently, start with Core or Launch Pad. If you have revenue but can't step away without things falling apart, start with Pro or Rocket Fuel.

Corporate escapees typically start with the free tier or Ignition. The offer isn't locked yet, so everything else waits. Coaches and consultants typically need Core or Launch Pad. They have clients but no pipeline system. Service business owners doing $250K to $5M typically need Pro or Rocket Fuel. The revenue is there but the business depends on them for everything.

Talk to a Human

If the sorting framework doesn't feel like enough, book a free conversation with David. Thirty minutes. He'll ask about your stage, your constraint, and your goals, then recommend the right path. If the right path is "stay on the free tier and keep building," he'll say that. If it's a Sprint, he'll explain exactly which one and why. The conversation is a diagnostic, not a pitch.

The Risk-Free Start

No matter which path you end up on, the free tier is the right starting point for almost everyone. It costs nothing. It produces real deliverables. And the diagnosis it provides gives you the context you need to make the next decision with confidence. Most founders who feel uncertain before starting feel clear within 15 minutes of using the free tier. Start here.