What are AI growth agents and how do they work?

The Short Answer

At the Team tier ($2,500/mo), you get the Agentic Growth Team: an AI agent for each of your nine revenue engines, plus three seats for your people. These aren't chatbots. They're specialized contributors that run their part of the business daily, each drawing from the 20+ artifacts the Navigator builds with you.

An Agent for Every Engine

Your business runs on nine revenue engines. Team puts an agent on each one.

The Offer Agent keeps your offer sharp and well packaged as the market shifts. The Go-to-Market Agent turns your ICP, messaging, and conversion map into outreach, content, and demand. The Insights Agent tracks your numbers and surfaces what to fix next. The Accountability Agent holds the goals, scorecards, and follow-through. The Process Agent documents and maintains the playbooks that keep the work consistent. The Operations Agent runs the operating rhythm: meetings, projects, execution. The Partnerships Agent builds the referral and partner relationships. The Customer Agent watches the pipeline, the sales, and retention. The People Agent helps with hiring, onboarding, and team health.

Three Seats for Your People

Team also includes three seats for the humans on your team, so your people and the agents run the engines together. The agents do the heavy lifting. Your people bring the judgment. Need more than three seats as you grow? You can add them.

How Agents Are Different from Chatbots

A chatbot responds to prompts. An agent executes from strategy. The difference is context depth. A chatbot writing a LinkedIn post starts from whatever you type into the prompt box. The Go-to-Market Agent starts from your Narrative Map, your ICP profile, your Messaging Blueprint, your positioning, and the voice patterns from every asset you've built. The output reflects that depth.

This is also why Team requires Core or Pro as a foundation. The agents need the strategic artifacts to function. Without the offer statement, ICP Cheat Sheet, and Messaging Blueprint, they would be no better than a generic tool. With 20+ artifacts of context, they produce work at a level that would take a human team member weeks to reach.

The Math

$2,500/mo for an agent on every engine plus three seats. The equivalent in human hires would be $15,000 to $25,000 per month, even at junior levels. Team gives you senior-level execution across your whole revenue system for about the cost of one part-time contractor. That's the positioning: an agent for every engine, plus seats for your people.

Who Team Is For

Founders who have validated their offer and built the systems that make the business run without them, and are ready to scale execution. If you are still building the offer foundation, start with Core. If the foundation is locked and you want an agent running each engine, Team is the tier that makes it happen. See the full tier breakdown.