Can I upgrade or downgrade my Navigator tier?
Yes. Upgrade, downgrade, or cancel anytime. Most founders start free and move up as the business grows.
The Short Answer
Yes. You can move between tiers at any time. Upgrade when you're ready for more. Downgrade if you need to slow down. Cancel anytime with no penalty and no long-term commitment.
How Tier Changes Work
The Growth Navigator has four tiers: Free (forever), Core ($247/mo), Pro ($747/mo), and Team ($2,000/mo). Each tier includes everything in the tiers below it, so upgrading adds capabilities without losing anything you've already built. Your strategic artifacts, custom assets, and context carry forward across every tier change.
Upgrading is immediate. The moment you move from Free to Core, you have access to the full artifact set and custom business asset generation. The moment you move from Core to Pro, you can run the Revenue Engine Diagnostic. No waiting period. No onboarding delay.
Downgrading preserves your existing artifacts. If you built 20 strategic documents in Core and downgrade to Free, those documents still exist. You lose the ability to generate new custom assets and advanced features, but you keep everything you've already created.
The Typical Path
Most founders follow a natural progression. They start with the free tier to lock their offer statement and pitch script. They see the quality of the output and upgrade to Core within the first month to build the full GTM system. Founders doing $250K or more often move to Pro within 90 days for the Revenue Engine Diagnostic and exit readiness scoring. The Team tier is for founders who have the strategic foundation locked and want AI agents executing daily.
This isn't a pressure sequence. Some founders stay on the free tier for months and build their offer slowly. Some jump straight to Core on Day 1 because they know they need the full system. The tiers are designed to match your pace, not push you faster than you're ready.
Annual Plans
Annual plans are available for any paid tier at 10x the monthly price, which means you get two months free. Core annual is $2,470 (saves $494). Pro annual is $7,470 (saves $1,494). Team annual is $20,000 (saves $4,000). If you upgrade mid-cycle on a monthly plan, the cost is prorated. If you're on an annual plan and want to change tiers, talk to David and we'll work out the transition.
What If You're Not Sure Which Tier Fits
Start with the free tier. It takes 15 minutes. By the time you've built your offer statement and seen the quality of the output, you'll know whether Core is the right next step. If you want a human perspective, book a free 30-minute conversation with David. He'll map your stage, your constraint, and the recommended tier. If the right answer is "stay on free for now," he'll say that.
Cancellation
Cancel anytime. No exit interview. No retention offers. No penalty. If you cancel a monthly plan, you retain access through the end of the billing cycle. If the Navigator helped you build a clear offer and a working GTM system in three months, and you cancel after that, you still own every artifact and asset it produced. The work is yours. Start free and see where it goes.