What do I get in the CoBuilder free trial?

The Short Answer

The free trial gives you four finished deliverables: a growth stage diagnosis, a refined offer statement, a verbal pitch script, and a one-pager you can send after your next conversation. These are real assets you can use immediately, not a product tour. Most founders complete their first session in about 15 minutes.

The Growth Stage Diagnosis

CoBuilder starts by figuring out where you are. Are you pre-revenue and still packaging your expertise? Do you have clients but no consistent pipeline? Are you doing $500K but can't step away for a week? The diagnosis identifies your stage and surfaces the specific constraint that's holding you back. This matters because the advice for a pre-revenue founder is different from the advice for someone doing $2M. The diagnosis makes sure every recommendation fits your actual situation.

The Refined Offer Statement

This is the sentence that answers "what do you do?" in a way that makes buyers lean in instead of nod politely. Most founders describe their service ("I do executive coaching") when they should be describing the transformation ("I help newly promoted VPs stop putting out fires and start running their team like a system within 90 days"). CoBuilder walks you through a series of questions about your expertise, your buyers, and the results you create, then builds a statement that names a specific person, a specific outcome, and why it matters. This guide covers the full framework if you want to understand the thinking behind it.

The Verbal Pitch Script

The pitch script takes your offer statement and turns it into a natural conversation. Not a memorized monologue. A structure you can use at networking events, on sales calls, or when someone at a dinner party asks what you do. The script follows a specific format: name the problem, describe the outcome, and invite the next step. It's designed to be repeatable without sounding rehearsed. The one-sentence guide covers the structure, common traps, and how to test whether your pitch is working.

The One-Pager

The one-pager is a single-page document you send after every sales conversation. It includes the buyer's problem (in their words), the outcome of working together, what's included, the investment, and one clear next step. It's designed to be forwarded. When the buyer sends it to their partner or colleague with a note that says "I think we should do this," the one-pager does the selling for you. This guide shows exactly how to structure it.

What the Free Trial Replaces

Most founders who need offer clarity would otherwise book a $1,500 consulting session or spend $3,000 on a branding agency to figure out their positioning. The free trial does the same work in 15 minutes. Not because it's a shortcut, but because the framework is built to ask the right questions in the right order and produce a clear output from your answers.

What Comes Next

After the free trial, the system recommends your next step based on what surfaced. For most founders, that's Core ($97/mo) to build the full artifact set and custom business assets. Founding rates are available during early access. For founders who want speed, the Ignition Sprint ($1,500) locks the pitch and one-pager with a strategist in three days. Either way, the trial is a complete experience on its own. No hidden upsell. No feature gate that makes it useless. Start here.