What if the prospect says 'let me think about it'?
Ask what would help them decide. It's usually not about thinking. It's about an unstated concern.
"Let me think about it" usually means one of three things: they don't see enough value yet, they're not the only decision maker, or they need a reason to act now instead of later.
Don't fight it. Instead, make it easy to move forward. Try: "That makes total sense. What would help you decide?" This surfaces the real objection, whether it's budget, timing, or needing to loop someone else in.
If they need to involve someone else, offer to send a one-pager they can share. If the hesitation is about value, go back to the problem: "Earlier you mentioned [specific pain point]. Is that still the priority?" If it is, the value conversation resets around their need, not your pitch.
The sales conversation guide covers how to structure the close so "let me think about it" happens less often. The Growth Navigator builds your follow-up assets so you're ready when it does happen.