What happens during an Ignition Sprint?

What happens during an Ignition Sprint?

One 90-minute session. Walk out with a story pitch and a one-pager. $1,500. Assets, not advice.

Offer Clarity

The Short Answer

One 90-minute session with a strategist. You walk in unclear about your pitch. You walk out with two finished assets: a story pitch (verbal and written) and a one-pager sales document you can send after your next conversation. Investment: $1,500.

Before the Session

There's no prep homework. You don't need to write anything in advance or fill out a questionnaire. The strategist leads the session using the same framework the Growth Navigator uses, just with a human guiding the process in real time. All you need is 90 minutes of focused time and a willingness to answer questions honestly about your business, your buyers, and the results you create.

That said, most founders arrive knowing something is off with their pitch. Maybe they explain what they do differently every time someone asks. Maybe conversations go well but never convert. Maybe they have a 10-page proposal but no one-pager. The Ignition Sprint is built to fix exactly that problem in one sitting.

During the Session

The strategist asks targeted questions about three things: who you help (the specific person and situation), what changes because of your work (the measurable outcome), and why the buyer should care right now (the stakes of not acting). From your answers, the strategist builds two assets live in the session.

First: a story pitch. This is the verbal version of your offer, designed for networking events, sales calls, and the inevitable "so what do you do?" question. It follows a specific structure: name the problem, describe the outcome, invite the next step. It's conversational, not scripted. You'll practice it in the session and refine it until it feels natural. This guide covers the underlying framework.

Second: a written one-pager. This is the document you send within two hours of every sales conversation. It includes the buyer's problem, the outcome of working together, what's included, the investment, and one clear next step. It's designed to be forwarded: when your buyer sends it to their partner or decision-maker with a note that says "I think we should do this," the one-pager does the selling for you.

After the Session

You leave the session with both assets ready to use. The story pitch is yours to deploy immediately at the next networking event, on the next sales call, or in the next LinkedIn DM. The one-pager is formatted and ready to send after your next conversation.

Most Ignition clients report that the pitch alone changes how they show up in conversations for months afterward. One sentence, delivered with confidence, that makes the right person lean in and ask "tell me more."

Who Ignition Is For

Corporate escapees in their first one to three months of going independent who need to clearly explain what they do. Coaches and consultants who have expertise but fumble the pitch. Fractional executives who describe their title instead of their offer. Any founder who knows they're great at the work but can't seem to sell it.

The Upgrade Path

If you upgrade to Launch Pad ($6,500) within 30 days, your Ignition investment is credited toward it. So there's no risk in starting here. You either walk away with a pitch and one-pager that serve you for years, or you use it as the first step toward the full GTM system. Learn more about Ignition or book a conversation with David to see if it's the right fit.

Lock your pitch in 90 minutes.

The Ignition Sprint is a single focused session. Walk out with a story pitch, a written pitch, and a one-pager you can use the same week. $1,500.

Book Ignition

Can I use this for my team?

Yes. That's one of the biggest benefits. When the narrative is locked, every team member pitches the same way, uses the same language, and sends the same quality of assets.

How is this different from hiring a copywriter?

A copywriter writes words. This builds the strategy underneath the words. Without a locked narrative, a copywriter is guessing what to say. With a locked narrative, everything converts because the foundation is solid.

Is this just for new businesses?

No. The narrative framework works at every stage. Early-stage founders use it to build their first pitch. Growth-stage founders use it to unify their messaging across team members and channels.

What if I already have messaging that kind of works?

"Kind of works" is the most expensive place to be. You're closing some deals but leaving most on the table. The Navigator doesn't replace what's working. It locks it down so it works every time, everywhere.

How do I raise my coaching rates?

Yes, but the approach matters. Raising rates without changing the offer is a negotiation.

Should I specialize as a fractional executive?

You should specialize your marketing, not your capability. Pick one type of company and one type of problem to lead your...

What should a fractional engagement look like?

A fractional engagement should look like a packaged outcome with a defined scope, timeline, and deliverable set.

What if a coaching prospect wants a free trial session?

Offer a paid diagnostic session instead. A free trial invites comparison. A paid session invites commitment.

How many fractional clients can I handle at once?

Two to four, depending on the engagement scope. A fractional executive typically allocates one to two days per week per...

How do I find my first fractional client?

You find your first fractional client the same way you find any first client: by activating your existing network with a...

Can I sell coaching without picking a niche?

You can sell without choosing a permanent niche. But you can't sell without choosing a specific person to talk to.

How do I create a coaching offer clients buy on the first call?

Your offer is probably too vague for a first-call close. Name the person, the outcome, and the timeline.

I have certifications but still struggle to sell. What's wrong?

Certifications prove you're qualified. Offers get you booked. Lead with the result, not the credential.

I'm a coach. Why can't I get clients consistently?

You don't need more leads. You need a clearer offer. When buyers can't tell what you do, they don't buy.

How do I build a fractional executive practice?

The work isn't the hard part. The positioning is. Go from 'fractional CFO' to a specific offer for a specific buyer.

I left corporate and want to go independent. Where do I start?

Start with the free Growth Navigator. It translates your corporate expertise into a clear, sellable offer in 15 minutes.

How long does Launch Pad take and what do I walk away with?

21 days. 12 finished artifacts. 60 days coaching. You walk away with a complete GTM system. $6,500.

How do I know when my pitch is ready?

When someone who's never heard of your business can repeat it back accurately after hearing it once.

Can I have different pitches for different audiences?

Yes, but they should all share the same core offer. The pitch adapts. The promise stays the same.

My website describes what I do but nobody contacts me. Why?

Your website probably describes your services, not the buyer's problem. Visitors leave when they can't see themselves in your message.

What if I can help multiple types of clients?

You probably can. But trying to sell to all of them at once makes your offer invisible to each of them.

How do I price my expertise without competing on hourly rate?

Price the outcome, not the hours. When you sell a result, the buyer stops comparing you to cheaper options.

What should I say when someone asks 'so what do you do?'

Lead with the outcome: 'I help [who] [achieve what] so they can [bigger benefit].' One sentence.

How do I simplify my message without dumbing it down?

Simplifying your message isn't dumbing it down. It's translating expert knowledge into buyer language.

How do I know if my offer is confusing buyers?

If prospects say 'that's interesting' and disappear, your offer isn't clear enough for them to act on.

I just left corporate. Where do I start?

Start with your offer. Not your website, not your business cards, not your LinkedIn. Your offer.

What's the difference between a service and an offer?

A service is what you do. An offer is what the buyer gets, framed as a specific outcome for a specific person.

What does offer clarity actually mean?

It means a buyer can understand what you sell, who it's for, and why it matters in one sentence.

How is this different from a startup accelerator?

Accelerators give you mentorship, connections, and a program. We give you a locked offer, a messaging system, and finished assets you can use the next day. No cohort schedule. No demo day prep. Just clarity and the tools to sell.

I have co-founders. Can we do this together?

Yes. In fact, the biggest value for co-founder teams is alignment. When the offer statement is locked, everyone pitches the same way. No more 'my co-founder says one thing, I say another.' Start with the free tier and run through it together.

We're a technical product. Will this work for something complex?

The more complex the product, the more you need a simple offer. The Navigator doesn't simplify what you do. It translates what you do into what the buyer cares about. The technology is the proof. The offer is the promise.

I'm pre-revenue. Is it too early for this?

Pre-revenue is the best time to lock your offer. Most startups waste their first 6-12 months with a fuzzy message, burning through runway on outreach and ads that don't convert. The free tier takes 15 minutes and gives you an offer statement, pitch script, and one-pager you can test this week.

I've been burned by courses and programs before. How is this different?

Courses teach you frameworks and leave you to figure out execution. We build the assets with you. Your offer statement, your outreach scripts, your sales emails. Finished artifacts, not homework. And the free tier proves it before you spend a dollar.

What if I'm not sure what I want to offer yet?

That's exactly the right time to start. The free tier walks you through a diagnostic that identifies your growth stage and surfaces the clearest path forward. You don't need to have it figured out before you start.

I've already tried writing my offer. Why would this be different?

Because you're too close to your own work. You know 47 things you can do. The Navigator helps you pick the one that matters most and frame it as an outcome the buyer cares about. An outside perspective fixes in 15 minutes what you've been stuck on for months.

I just left corporate. Is this too early for me?

Pre-revenue is actually the best time to get your offer clear. The free Navigator tier was built for exactly this stage. Most corporate escapees build their first usable assets in one session and upgrade to Core or Ignition within 30 days.

How do I know if I’m targeting the wrong audience?

If conversations feel hard, sales take too much convincing, or prospects don’t see urgency, you may be targeting the wrong audience. The right audience recognizes the problem quickly and cares about solving it now.

What makes an offer clear vs vague?

Clear offers promise a specific outcome for a specific person. Vague offers describe effort, options, or capabilities instead of results.

How do I know if my offer is confusing customers?

If prospects hesitate, ask for explanations, or struggle to repeat what you do, your offer is confusing. Confusion doesn’t create objections... it creates silence.

How do I clearly explain my offer in one sentence?

A clear one-liner focuses on who it’s for, the problem it solves, and the outcome it delivers. If your sentence needs qualifiers or explanations, it’s not ready yet.