How long does Launch Pad take and what do I walk away with?

The Short Answer

Launch Pad runs three months. You walk away with eight finished artifacts that form a complete go-to-market system, plus coaching while you take it to market. Investment: $6,500. Built for corporate escapees ready to launch and coaches and consultants ready to build a real pipeline.

The Build

The build is an intensive co-building engagement. You're not passive. You're in the room with a strategist, answering questions, making decisions, and watching the artifacts take shape in real time. Expect to give it 3 to 5 hours a week.

The work moves in phases. Foundations come first: Narrative Map (your business story from the buyer's perspective), Offer Map (how your offers connect), and ICP Cheat Sheet (who exactly you serve and how to reach them). Then messaging and systems: High-Trust Messaging Blueprint, Revenue Action Scripts, and the Customer Conversion Map. Execution assets come last: your one-pager and landing page copy.

The Eight Artifacts

These are not strategy decks or PDFs you'll never open. They're working documents that drive every conversation, email, and decision in your business.

The Narrative Map tells your story in a way that makes the buyer the hero. The Offer Map shows how every offer connects and routes the right buyer to the right path. The ICP Cheat Sheet defines your buyer with enough specificity that your outreach emails, LinkedIn posts, and sales conversations hit the right nerve. The Messaging Blueprint unifies every message your business sends under one framework. The Revenue Action Scripts give you ready-to-use headlines, CTAs, outreach emails, and vertical-specific hooks. The Conversion Map shows exactly how buyers move from stranger to client. The one-pager is the document you send after every sales conversation. The landing page copy is ready to deploy.

The Coaching

Once the build is done, coaching keeps it running. Calls are bi-weekly by default, with a standing agenda: what's working, what's stuck, and what's next. This phase is also where your ACES Narratives and 90-day Revenue Roadmap get built, because both work better once you have real market feedback to build them on.

Most founders who build a GTM system without coaching let it sit unused within 30 days because they get busy. The coaching creates accountability and gives you a strategist to work through real problems as they come up.

Common topics: refining outreach messaging based on actual reply data, adjusting the offer after the first few sales conversations, troubleshooting a landing page that's getting traffic but not conversions, and preparing for a specific pitch or proposal.

Who Launch Pad Is For

Founders who are past the pitch clarity stage and need the full GTM system. Corporate escapees who have their offer locked, or close to locked, and are ready to build the outreach, content, and sales infrastructure around it. Coaches and consultants who are tired of feast-or-famine revenue and want a repeatable system.

Launch Pad is not for founders who need basic pitch clarity. That's Ignition. It's also not for founders who need a full operating system with SOPs and team structure. That's Rocket Fuel. It sits in the middle: the complete GTM build for founders who know what they do but haven't built the system to sell it consistently.

The ROI

The eight artifacts Launch Pad produces would take a typical agency $25,000 to $50,000 and three to six months to build. Most agencies don't start with the offer. They start with the website design or the ad creative. Launch Pad starts with the foundation, your offer, ICP, and messaging, and builds everything else on top of it. The result: assets that convert because they're built on strategy instead of creative guesswork. See the full breakdown.