How long does Launch Pad take and what do I walk away with?

The Short Answer

Launch Pad is a 21-day intensive sprint followed by 60 days of coaching. You walk away with 12 finished artifacts that form a complete go-to-market system. Investment: $6,500. Built for corporate escapees ready to launch and coaches and consultants ready to build a real pipeline.

The 21-Day Sprint

The sprint is an intensive co-building engagement. You're not passive. You're in the room with a strategist, answering questions, making decisions, and watching the artifacts take shape in real time. The sprint requires 3 to 5 hours of your time per week for three weeks.

Each week covers a specific phase. Week 1 focuses on foundations: Narrative Map (your business story from the buyer's perspective), Offer Map (how your offers connect), and ICP Cheat Sheet (who exactly you serve and how to reach them). Week 2 covers messaging and systems: High-Trust Messaging Blueprint, Revenue Action Scripts, and the Customer Conversion Map. Week 3 finishes with execution assets: one-pager, landing page copy, ACES Narratives, and the 90-day Revenue Roadmap.

The 12 Artifacts

By Day 21, you have 12 finished, usable artifacts. These are not strategy decks or PDFs you'll never open. They're working documents that drive every conversation, email, and decision in your business.

The Narrative Map tells your story in a way that makes the buyer the hero. The Offer Map shows how every offer connects and routes the right buyer to the right path. The ICP Cheat Sheet defines your buyer with enough specificity that your outreach emails, LinkedIn posts, and sales conversations hit the right nerve. The Messaging Blueprint unifies every message your business sends under one strategic framework. The Revenue Action Scripts give you ready-to-use headlines, CTAs, outreach emails, and vertical-specific hooks. The Conversion Map shows exactly how buyers move from stranger to client. The one-pager is the document you send after every sales conversation. The landing page copy is ready to deploy.

The 60 Days of Coaching

After the sprint, you get 60 days of coaching calls (bi-weekly recommended). Each call has a standing agenda: what's working, what's stuck, and what's next. The coaching ensures the system you built actually runs. Most founders who build a GTM system without coaching let it sit unused within 30 days because they get busy. The coaching calls create accountability and give you a strategist to work through real-time challenges.

Common coaching topics: refining outreach messaging based on actual reply data, adjusting the offer after the first few sales conversations, troubleshooting a landing page that's getting traffic but not conversions, and preparing for a specific pitch or proposal.

Who Launch Pad Is For

Founders who are past the pitch clarity stage and need the full GTM system. Corporate escapees who have their offer locked (or close to locked) and are ready to build the outreach, content, and sales infrastructure around it. Coaches and consultants who are tired of feast-or-famine revenue and want a repeatable system.

Launch Pad is not for founders who need basic pitch clarity (that's Ignition) or founders who need a full operating system with SOPs and team structure (that's Rocket Fuel). It sits in the middle: the complete GTM build for founders who know what they do but haven't built the system to sell it consistently.

The ROI

The 12 artifacts Launch Pad produces would take a typical agency $25K to $50K and three to six months to build. Most agencies don't start with the offer. They start with the website design or the ad creative. Launch Pad starts with the foundation (offer, ICP, messaging) and builds everything else on top of it. The result: assets that convert because they're built on strategy, not creative guesswork. See the full breakdown.