How do I know which revenue engine to fix first?

Start with the engine that's closest to revenue. If you have leads but can't close them, fix your sales process and offer clarity first. If you can close but nobody knows you exist, fix your awareness engine. If clients love you but never refer, fix your advocate engine.

The common mistake is starting with the engine that feels most interesting or most familiar. Founders who love content creation build more content when the real problem is their sales conversation. Founders who love systems build SOPs when they don't have enough pipeline to fill them.

The diagnostic exists to prevent this. Score each engine honestly, then prioritize based on proximity to revenue and founder dependency. The engine closest to money with the lowest score is almost always where you start.

The Growth Navigator Pro tier runs this diagnostic automatically. The 9 Revenue Engines guide walks through each engine and how to evaluate yours.