The Short Answer
It depends on the founder, the business, and how fast you move. But the framework is designed for weeks, not months. Ignition happens in one session. Launch Pad takes 21 days. Rocket Fuel takes 60 days. The Growth Navigator runs on your schedule.
Why There's No Standard Timeline
A corporate escapee with deep expertise might lock their offer in a single session and be pitching within a week. A coach with a scattered message might need 3 weeks to narrow down their ICP and build the right messaging. A $2M service business with founder dependency might need 60 days to install SOPs, scorecards, and a leadership rhythm across the team.
The variables are: how clear is your starting point, how complex is your business, and how much time you're willing to invest each week.
What the Sprints Look Like
If you want speed, the Growth Sprints set fixed timelines. Ignition: 90 minutes, finished assets that day. Launch Pad: 21-day build plus 60 days coaching, 12 finished artifacts. Rocket Fuel: 60-day system build plus 90 days coaching, complete operating system installed.
The Growth Navigator runs asynchronously on your schedule. Some founders complete the free tier in 15 minutes and upgrade to Core the same day. Others take a week. There's no deadline because the system is designed to be used when you're ready.
Start free at foundersbestfriend.com and move at whatever pace works for you.