What should I focus on when starting my brand’s visual identity?

What should I focus on when starting my brand’s visual identity?

Focus on strategy, not just design.

If you want help growing your business, we're here to help. Start with the Growth Navigator (free) to clarify your offer and build your first assets, or book a conversation with a strategist.

Blake Cochran recommends starting with your brand’s core message, mission, and UVP. Only after that should you dive into visual elements like logos and color schemes. It’s about creating a clear, cohesive brand identity that resonates with your audience. Start small and flexible—your brand's visual identity will evolve over time. For more on building your brand’s foundation, check out this step-by-step guide to brand strategy.

If you want help growing your business, we're here to help. Start with the Growth Navigator (free) to clarify your offer and build your first assets, or book a conversation with a strategist.

No items found.