Color should reflect your brand’s personality and resonate with your target audience.
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Blake Cochran suggests starting with mood boards to explore colors that align with your brand’s mission and values. For example, if you want to evoke trust, blue might be your go-to color, but if you’re aiming for a youthful, energetic vibe, orange or yellow could be more fitting. Understanding your audience’s emotional triggers will guide you to the right color palette. For more insights on color psychology in branding, check out this article on how color impacts branding.
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