Focus on building relationships, providing value, and staying aligned with your core mission.
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Creating an effective public affairs strategy begins with a clear mission and understanding your audience. Jamie Bennett emphasizes that your strategy should be built on relationship-building, whether with media outlets, industry leaders, or local influencers. It’s about staying aligned with your values and consistently communicating your mission to key stakeholders. Start small by defining your goals, identifying your stakeholders, and creating a plan for outreach. For tips on creating your public affairs strategy, check out this guide.
If you want help growing your business, we're here to help. Start with the Growth Navigator (free) to clarify your offer and build your first assets, or book a conversation with a strategist.
