Why doesn't our team use the CRM we pay for?
Because it asks for input and gives nothing back. That is a design problem, not a training or discipline problem.
CRM and Revenue SystemsBecause it asks for input and gives nothing back. That is a design problem, not a training or discipline problem.
CRM and Revenue SystemsBecause using it costs them something and gives them nothing back.
If logging a deal takes six fields and produces no visible benefit, skipping it is the rational choice. Your team is not being difficult. They are responding correctly to a system that asks for input and returns nothing.
The test is simple. Ask someone on your team what they get out of the CRM. If the honest answer is nothing, more training will not change that.
Underneath it is almost always the same cause. The platform got configured before anyone defined what it was supposed to run. A CRM is where your revenue process lives. If the process was never designed, the CRM has nothing to hold.
The CRM Growth Sprint rebuilds or migrates your CRM in 30 days. We design the revenue system first, then build the platform to run it. Starts at $7,500.
Explore the CRM Sprint