GoHighLevel vs HubSpot: which one should we use?

It depends on what you need the platform to do, and the honest answer is that the choice matters less than most people think.

HubSpot is stronger on reporting depth, integrations, and enterprise features. It is also expensive per seat, and most companies pay for a tier well above what they use.

GoHighLevel is far cheaper and bundles messaging, calendars, and automation in one place. It is less refined and the reporting is thinner.

Here is the part that actually matters. If your process is undefined, both platforms will fail you in exactly the same way. Moving an undefined process from one tool to another gives you the same problem at a different price. Define how your company sells first, then pick the platform that runs it.