From Thought Exercise to Global Platform
How Switchboard Went from Idea to 6,000+ Users in 100 Countries
Where We Started
Switchboard started as an idea... a mental model for mobilizing marketplace leaders for global impact. But there was no clear product, no business model, and no unified narrative to bring it to life.
Symptoms:
- No defined audience or offer. Just a concept
- Messaging lacked clarity across different user types (donors, nonprofits, consultants)
- No revenue plan or platform roadmap
- Struggled to move from idea to real-world engagement
David stepped in, came up with the perfect name and crafted all marketing assets for our launch.
David possesses a rare talent for conceptualizing and implementing branding strategies that not only capture the essence of an organization's mission but also resonate profoundly with its target audience. His approach to branding goes beyond mere aesthetics; it is about creating a narrative that engages, informs, and inspires.
A year later, we're scaling up, still thriving on the foundation he laid.
What We Did
Founders Best Friend helped shape Switchboard from scratch, moving them from strategy and messaging to structure and monetization.
Key Shifts We Made:
✔ Defined the job to be done for each side of the platform (Kingdom Consultants, mission orgs, donors)
✔ Branded the role of the "Kingdom Consultant" to give users identity and ownership
✔ Created clarity around offerings: “digital mission trips,” coaching cohorts, and social dashboards
✔ Designed monetization via a low-cost, high-scale support model ($3–$7/month donors)
✔ Built a business model nonprofits and churches could buy into, with clear data and value
✔ Positioned Switchboard to align with and serve major mission orgs around the world
What Changed
Switchboard didn’t need another strategy session. It needed structure, clarity, and a message people could act on. FBF helped shape the idea into a platform with traction, trust, and a business model that can scale.
✅ Raised $1.4M to fund platform development with another $1.4M in pipeline
✅ Launched and activated across 100+ countries with over 6,000 engaged users
✅ Partnered with many of the world’s largest Christian mission orgs
✅ Defined a clear path to sustainability through recurring micro-donations and dashboard products
