From Confused Pitch to Active Interest

Glow had a strong mission, but no traction. They knew what problem they wanted to solve, but they couldn’t explain it in a way that got investors or brands excited.

Symptoms:

• Messaging was unclear across audiences: investors, influencers, and brands
• Pitch was focused on future vision, not a sellable offer
• Targeted venture capital but the model wasn’t VC-aligned
• Trying to raise $3M with no MVP, no prototype, and no traction

FBF helped Glow get clear on what they were selling, who they were selling to, and what needed to happen first.

Key Shifts We Made:
✔ Identified and eliminated wasted time chasing misaligned investors
✔ Repositioned the raise around early milestones: $150K–$250K, not $3M
✔ Refined their actual offering: shifted focus from “tech platform” to real-world mega campaigns that funders and brands could understand and back
✔ Created messaging and collateral tailored to funders who matched their model
✔ Helped secure their first round of funding to build the MVP
✔ Developed investor-facing assets that translated potential into traction

Glow stopped chasing the wrong investors, clarified their offer, launched their platform, and sparked real interest from influencers and major brands.

✅ Glow secured the capital needed to finish their working version
✅ They landed calls with 5 major brands and all requested more info and draft contracts
✅ Their platform went live with the first influencer onboard and live donations flowing
✅ Their messaging now matches their model and opens doors with the right people
✅ Clear process in place for iterating based on market feedback

Glow didn’t just need money... they needed a message and model that matched the real market. Founder's Best Friend helped them zoom out, get clear on their path, and reframe their story so the right people started saying yes.