From Vague Coaching to High-Demand Offering
How Chad Hit a Year’s Income in One Month by Niching Down
Where We Started
Chad had years of experience in leadership, personality frameworks, and nonprofit strategy, but no clear way to package or pitch it. His offer was a mix of too many things, and growth had flatlined.
Symptoms:
- No defined audience or problem his offer solved
- Generic coaching services that didn’t stand out
- Struggled to explain the value of what he did
- Undercharging and inconsistent income
Transformative for our business
As we were trying to figure out how to grow our burgeoning coaching business, Nick helped us think about out how to turn our frameworks into products that would sell and scale.
What We Did
Founder's Best Friend helped Chad clarify who he serves, what problem he solves, and how to frame his offer so organizations instantly understood the value.
Key Shifts We Made:
✔ Reframed his ICP using “Ideal Critical Path” not just a buyer persona, but the moment where clients need what he offers
✔ Focused his niche around burnout prevention for public organizations: police, fire, and city staff
✔ Built messaging that showed how his coaching solved a pressing team-wide problem, not just personal growth
✔ Translated his experience into a structured, high-value service that leaders could buy with confidence
What Changed
Chad wasn’t short on skill... he just needed a niche, a message, and an offer that showed his value. We helped him stop blending in and start getting paid what his work was worth.
✅ Locked in a clear niche with high demand and urgency
✅ Positioned his offer around team resilience and burnout prevention, not vague coaching
✅ Landed a city department deal that paid more in one month than he made the entire previous year
✅ Became a top provider in his new niche with more inbound interest and pricing power
Chad carved out a clear niche, 10x his perceived value, and hit a full year’s income in just one month... all while becoming the go-to expert for civic burnout prevention.
