Where We Started
Ryan, founder of Space, knew her work delivered real value but struggled to communicate it clearly. Networking conversations felt awkward, and she spent hours tinkering with Canva one-pagers that never quite hit the mark.
Without a clear message, prospects weren’t instantly “getting it,” and outreach was draining instead of energizing.
From Spiral to Clarity
Working with David to workshop my outreach materials was a great lever for improving my messaging. I had been in a bit of a spiral trying to figure it out alone, and talking about my work without clarity was creating discomfort in networking settings. Having a third party (someone with knowledge of the startup industry and a keen listening ear) made the process feel validating and productive. I loved the whiteboarding and collaborative approach, and I now feel more confident in both the unique value I provide and how to communicate it quickly in terms a potential client can understand.
What We Did
Through the Ignition Program, Ryan worked with Founder’s Best Friend to sharpen her pitch and build outreach materials that actually land. Instead of wrestling alone, she had a structured, collaborative process:
- 1:1 Strategy + Feedback: translat her expertise into clear, client-centric value.
- Done-for-you Templates: Delivering sales one-pagers tailored to two of her offers.
This combination gave Ryan a framework she could trust and adapt as her business evolved.
What Changed
Ignition gave Ryan what every founder needs: clarity, confidence, and client-ready messaging in just a few days. Instead of spinning her wheels, she now has tools she can use to grow Space with sharper outreach and stronger first impressions.
- Gained confidence articulating her unique value in a way prospects understand instantly.
- Created a professional one-pager for her established business that nailed her client’s pain points and solution.
- Built a second asset for a new offer, which gave her structure and momentum for ongoing iteration.
- Left the process with clarity and confidence instead of the “spiral” she had been stuck in.
