From Pipeline Collapse to Sold-Out Schedule

Rehme lost its entire $2M pipeline almost overnight. As a capital-intensive manufacturing business, that kind of stall wasn’t just painful... it was existential. They were staring down the edge with no clear way to recover.

Symptoms:

• $2M pipeline vanished
• Marketing efforts were vague and ineffective
• Relied on SEO pitches and agencies that didn’t understand the business
• Internal confusion about what they actually offered
• No go-to-market strategy or system in place

FBF helped Rehme reframe their offer, rebuild their messaging, and launch a tactical GTM plan around a single strategic event.

Key Shifts We Made:
✔ Clarified their true value: not just manufacturing. They were high-end consultants helping builders, architects, and homeowners make smarter decisions
✔ Rebuilt their core offer and messaging from the ground up
✔ Created a “door-kicker” consulting offer that reintroduced them to the market with authority
✔ Built the ACES model, mapped roles, and focused the entire GTM push around one high-leverage event
✔ Wrote the event invite copy, built the follow-up process, and structured the sales team for clarity and execution

Rehme needed a way to reintroduce themselves with confidence. FBF helped them define their value, relaunch their message, and rebuild the pipeline with one smart, strategic push.

✅ Fully booked out through 2025 by the end of Q3 2024
✅ Re-engaged the right audience (builders) who influence both architects and homeowners
✅ Repositioned as a strategic partner, not just a vendor
✅ Survived what could have been a shutdown  and came out stronger

Rehme reintroduced itself with a clear message, booked out its schedule for the next year, and rebuilt a scalable sales system that turned a near-collapse into high-demand growth.