From Unclear Tech to Enterprise Deals

Rellify had powerful tech but no one could understand what made it better than ChatGPT. The team was targeting big enterprise accounts, but their product wasn’t packaged clearly, and sales handoffs were chaotic and unclear.

Symptoms:

• Prospects couldn’t grasp how the platform was different or valuable
• No clear steps for how to buy, use, or implement the product
• Sales team lacked support and clarity leading to internal frustration
• Team accountability was scattered and misaligned
• Missed opportunities due to poor packaging and positioning

Founder's Best Friend helped Rellify reposition its product, clarify internal roles, and install a system that led to real traction with major enterprise clients.

Key Shifts We Made:
✔ Clarified Rellify’s unique edge vs. generic AI tools like ChatGPT
✔ Repackaged the platform into a structured offer with clear engagement steps
✔ Built the ACES model and sales framework around real use cases
✔ Mapped internal accountability, ensuring sales to fulfillment handoffs were tight
✔ Helped the team identify and remove poor-fit team members blocking growth

Rellify didn’t need more features. They needed clarity and structure. We helped them package what they had, clean up operations, and unlock enterprise growth that was stuck behind confusion.

✅ Closed enterprise deals with major brands like Salesforce, Mission.org, and Step.com
✅ Created a clear message and offer that opened doors with AWS and other enterprise prospects
✅ Tightened internal operations team now aligned and roles clearly defined
✅ Increased sales velocity by making the platform easier to understand and adopt

Rellify landed enterprise deals, clarified their edge over generic AI, and restructured their team to scale with confidence and efficiency.