Founder's Best Friend is your partner in entrepreneurial confidence. We understand you need to ensure your offering fits the market before investing time, money, and energy into it. The uncertainty of untested ideas can make you hesitant about making that crucial first step.
We firmly believe in the power of validation for bolstering a founder's confidence. As fellow entrepreneurs, we've experienced the initial excitement of a new business idea, followed by the need for assurance of its success. We've navigated the journey from discovery to market adoption, and now, we're passionate about helping founders like you lay a robust foundation for future growth.
Start your journey with a Founder's Focus Session today. Meanwhile, take our Marketing Foundation Assessment to gauge your current standing. With Founder's Best Friend, you won't have to go it alone. Instead, you can confidently stride towards market adoption."
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You graduate from the Discovery stage when you achieve a level of validation that meets and exceeds your risk tolerance. You should clearly understand your critical path, guaranteed outcome, and 1st success metric. Passing this threshold means you've gained enough confidence in your solution to move to the next stage of your business.
Understanding the impact, benefit, and value of your offering allows you to create a Guaranteed Outcome that delivers consistently. It helps you identify what your customers truly value and how your product or service can meet those needs.
The Discovery phase provides the building blocks for your core marketing work and the confidence to press through the adversity of future stages. It helps you better understand what your customers are looking for, enabling you to create a marketing campaign that speaks directly to their needs.
These two concepts involve determining how much risk you're willing to take and what level of validation is necessary to achieve confidence in your solution. The amount of validation needed often depends on your industry and personal risk tolerance.
Your 1st Success Metric is a measurable way to describe the initial moment your ideal customer experiences the value your offer provides. For example, if you're a financial planner, your 1st success metric might be to increase your client's portfolio by 8%.
Guaranteed Outcome refers to your confidence in consistently delivering the outcome of your impact, benefit, and value. It's the promise you give your customers that you'll deliver or offer a refund.
Identifying the critical path helps you understand your audience's journey for a particular offering. By recognizing these core elements, you can locate what gaps your offering fills and where there are opportunities for improvement.
The Discovery stage is the initial phase of validating your business idea with the market. It ensures that your offerings address the core needs of your target audience.
To maximize the benefits, actively participate, be open to feedback, implement what you learn, and offer your own insights and support to others. The more you put into the Founder’s Best Friend, the more you'll get out.
If you want to grow your business, improve your marketing, learn from others' experiences, and have a supportive community to hold you accountable, Founder’s Best Friend could be a great fit. If you're not willing to share and contribute, or if you're looking for a quick fix rather than long-term growth, it might not be the best option.
Costs vary depending on where you’re at in the entrepreneurial journey. Our Existential Course and Community is free. When you’re ready to validate your business’s market readiness, our Essentials Community is $500/mo. As your business grows in size and complexity, you can access our higher levels of support and service.
As a member, you're expected to actively participate in meetings, contribute your own insights and experiences, and support other members. Confidentiality is also crucial, as members often share sensitive business information.
Founder’s Best Friend is an active community with content-focused events scheduled each week, like webinars, workshops or office hours.
Founder's Best Friend unites entrepreneurial minds across all business stages. Our community boasts top-tier leaders like CMOs and COOs, mirroring the same leadership dynamism as founders. The unifying thread? An unwavering commitment to carving a sustainable growth path for their businesses.
By joining Founder's Best Friend, you gain access to a diverse pool of knowledge and experience. You'll get fresh perspectives on your marketing challenges, learn about proven strategies, and have a supportive community to keep you accountable. All helping you find a sustainable path to growth.
We stand by our commitment to help you grow your business. If at any time you’re not satisfied, we will refund you that month’s membership without question or hesitation.
Don't try and go it alone.
Take our marketing maturity quiz and discover where you are strong and where you can improve