About Us - Founder's Best Friend

We started with a single mission: Help businesses grow

Founders Best Friend is your go-to ally in the startup world.

We provide tailored solutions, expert guidance, and strategic planning to transform your vision into a thriving business.

Ready to navigate the startup landscape with confidence?

With our team of industry veterans, we're more than a service - we're your reliable partner in the entrepreneurial journey.

Let's Connect

What our clients say

"Their bias towards action and understanding what motivates people to take the next step helped my company get 'unstuck.'"

Ryan Frederick

CEO of Here

"Nick has a keen eye for evaluating and mapping the offerings of an organization to determine its overall maturity, which he then uses to craft a compelling narrative for each offering."

Chris Meroff

Author & Speaker

"As we were trying to figure out how to grow our burgeoning coaching business, Nick helped us think about out how to turn our frameworks into products that would sell and scale."

Chad Wright

Founder of Forward Partners

The most common questions

What is the Entrepreneurial Foundation Session?

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The Entrepreneurial Foundation Session is a service offered by Founder's Best Friend to assist founders in defining the who, what, and why of their venture and validating their offerings.

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What is the Entrepreneurial Foundation Session?

How do I graduate from the Discovery stage?

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You graduate from the Discovery stage when you achieve a level of validation that meets and exceeds your risk tolerance. You should clearly understand your critical path, guaranteed outcome, and 1st success metric. Passing this threshold means you've gained enough confidence in your solution to move to the next stage of your business.

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How do I graduate from the Discovery stage?

Why is it critical to have a sustainable business before scaling up?

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Scaling up a business that isn't sustainable can lead to operational inefficiencies, financial loss, and even failure.

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Why is it critical to have a sustainable business before scaling up?

Why are retention and recruitment necessary in the scalability phase?

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As you aim to deliver value at a much larger volume, you need exceptional employees to support the operation. Thus, effective recruitment and employee retention become essential to success in the scalability phase.

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Why are retention and recruitment necessary in the scalability phase?

What is the Existential Stage in business?

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The Existential Stage is the initial phase of starting a business. It involves establishing a clear, validated idea that will serve as the foundation for your venture.

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What is the Existential Stage in business?

How important is understanding community politics in the saturation stage?

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Understanding community politics is crucial as stakeholders wield power and influence that can impact your business. Engaging tactically in these ‘politics’ can help ensure efficient market operations and minimize unexpected regulatory surprises.

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How important is understanding community politics in the saturation stage?

What does Founder's Best Friend provide during the Existential Stage?

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Founder's Best Friend offers the Entrepreneurial Foundation Session to help founders clarify their business ideas and define their offerings, deliverables, and solution statements.

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What does Founder's Best Friend provide during the Existential Stage?

What does "Guaranteed Outcome" mean?

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Guaranteed Outcome refers to your confidence in consistently delivering the outcome of your impact, benefit, and value. It's the promise you give your customers that you'll deliver or offer a refund.

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What does "Guaranteed Outcome" mean?

What is the Saturation Stage in business?

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The Saturation Stage in business is when a company has conquered a significant market share. It's a point where the customer base is entrenched, brand loyalty is buoyant, and entry for new ventures is challenging.

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What is the Saturation Stage in business?

What is the Marketing Maturity Quiz?

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The Marketing Maturity Quiz is a tool that helps you understand where your business stands on our ThriveSide Marketing Maturity Model. It provides you with strengths and areas for improvement along each phase of business maturity.

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What is the Marketing Maturity Quiz?

How does understanding Impact, Benefit, and Value help my business?

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Understanding the impact, benefit, and value of your offering allows you to create a Guaranteed Outcome that delivers consistently. It helps you identify what your customers truly value and how your product or service can meet those needs.

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How does understanding Impact, Benefit, and Value help my business?

How can I gain confidence in my business idea?

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Founder's Best Friend helps you gain confidence in your business idea by assisting you in defining your deliverables and their unique edge, thereby providing you with a clear direction for your venture.

Continue exploring the answer to:

How can I gain confidence in my business idea?

A team of marketing experts

We started with a single mission: Help businesses grow