From Stuck to $5M Funded

Despite graduating from Y Combinator and building impressive tech, Overwatch was spinning its wheels. Two years post-demo day, they had no revenue, no traction, and no clear offer. Investors were losing confidence and they were running out of time.

Symptoms:

• Market traction was flat despite strong team and product
• Messaging was unclear, too broad and too complex for anyone to know what they were buying
• No go-to-market strategy or ICP focus
• Struggled to convert interest into actual deals or funding

Founder's Best Friend helped Overwatch clarify what they were selling, who it was for, and how to win with it fast.

Key Shifts We Made:
✔ Repackaged their technology into specific offers with clear, repeatable use cases
✔ Refined their ICP and pivoted from generic “supply chain” to high-urgency niches like cyber and fraud
✔ Built offer-specific messaging that enterprise buyers could understand and act on
✔ Installed a GTM system that helped them move from confusion to traction
✔ Created sales narratives and materials that helped secure large pilots with major brands

Overwatch didn’t lack innovation. They lacked focus. We helped them find product-market fit, tell the right story, and build the traction needed to unlock both revenue and funding.

✅ Landed pilot programs with Visa, Chase, and NASDAQ
✅ Closed a $5M funding round after struggling for months to raise anything
✅ Team members are now speaking at major conferences and even testifying before Congress
✅ Overwatch became positioned as a leading voice in cyber + fraud detection

Overwatch raised $5M, secured enterprise deals with major brands, and became a recognized voice in cyber and fraud. All within months of repositioning their offer.