From Big Ideas to B2C Traction

Ryan had decades of consulting experience and a powerful framework connecting location, healthspan, and happiness. But he was stuck trying to bring that knowledge into the consumer market. He had a book, a platform, and a passion but no sellable offer.

Symptoms:

• Great ideas, but no clear product or delivery mechanism
• Platform built with no defined user outcome
• Messaging too abstract for buyers to act on
• Struggled to connect with individuals or find a viable channel to scale

Founder's Best Friend helped Ryan translate his big-picture thinking into something people actually wanted to buy, and helped him find the right channel to reach them.

Key Shifts We Made:
✔ Clarified his ICP: couples and families looking to make values-driven life and location decisions
✔ Reframed his offer to deliver clear outcomes, not just theory or content
✔ Identified financial advisors and wealth planners as the best channel partners
✔ Created workshops and sessions that advisors could offer directly to their clients
✔ Structured his work into a sellable, repeatable format with tangible deliverables

Ryan didn’t need more content. He needed a path to market. FBF helped him clarify his audience, package his expertise, and plug into a channel that gave him reach and credibility.

✅ Positioned Here.life as a tool for life planning not just inspiration
✅ Established partnerships with major financial planning and wealth management firms
✅ Built a scalable B2C path by delivering value through trusted advisors
✅ Created assets that advisors could easily pitch and offer

Ryan turned abstract expertise into a clear offer, plugged into trusted advisor networks, and gained real traction through high-leverage partnerships already serving his ideal clients.