How can a business continue to expand once it has reached saturation?

A business can expand its audience by finding market adjacencies where its brand can organically grow without losing its identity. It involves strategic delineation to avoid diluting the brand essence or under-reaching and risk threats from competitors.

A business can also extend its reach through the constant evolution and diversification of offerings to stay relevant. It involves cultivating an ethos of disruptive ideation throughout the organization and swiftly executing feasible ideas.