How we helped a startup score a 7-figure investment by designing a solid go-to-market strategy.

Plotr uses proprietary technology and data to find the correct physical location for retail owners looking to expand their business.

Client Background:

Plotr is a startup that has a large addressable market for their product. Before engaging with ThriveSide, they had a couple clients, but no strategy on how to effectively go to market. They also had a seven figure investment opportunity that was contingent on a revamped website and sales collateral.  

Challenges:

Plotr needed to develop a strategy to clearly define the offering they were taking to market, and define the actions needed take their product to market. They also needed to develop a website that clearly defined their impact and benefit to the customer that was effective enough to unlock a major investment.

ThriveSide was asked to engage with Plotr to accomplish two things: figure out how to bring Plotr to market and develop a strong website.

Our Approach:

1. Identify and develop offerings
2. Map offerings to the first two  steps in the ThriveSide architecture framework (Existential and Discovery)
3. Articulate the impact and benefit to the audience for these offerings while tying these offerings to value

Implementation:

• Identified key influencers in the retail market that would unlock business for Plotr
• Scoped and implemented a new website that clearly defined Plotr’s impact and benefit to customers
• Developed new sales collateral (one pager and offering sheet) to match the website
• Set attainable goals and strategies on how to validate Plotr at market

Within 2 months, Plotr received a full strategy on how to take their product to market and validate their value in the market.

Plotr also received a seven figure investment based on the website that ThriveSide developed for Plotr. 

Key Takeaways:

Plotr was able to take their products to market while also unlocking a major investment due to their engagement with ThriveSide.