Welcome to the Perfect Prospect Program
Get paid while we nurture leads to become your perfect prospect
Referral Form
Fastest Way to Send Leads
When you spot a “not-yet” prospect, here’s how to hand them off to us seamlessly.
Submit the lead’s name, email, and a quick note about their situation.
Click here to access the Referral Form or use the form below.
We’ll take it from there: reach out, qualify, and keep you updated every step of the way.
Scheduling Calendar
Book Them Directly
Want your prospect to talk to us right away? Send them our calendar link to book a free Launch Pad Program Interest session.
Click here to get a shareable link to the Scheduling Calendar
You can see what the calendar looked like below. It’s a no-pressure, value-packed session to get them clarity on their next move.
Referral Email Template
Use one of our pre-written emails to connect your lead with us. Just copy, paste, customize, and send.
Version 1: Warm & Supportive
Subject: A resource to help you get ready
Hi [Lead Name],
I know you’re working hard to get your business to the next level, and I want to make sure you’ve got the right support.
I’d like to introduce you to Founder’s Best Friend. They’re experts at helping founders clarify their offer, messaging, and growth strategy—so they’re ready to engage fully with a partner like us.
You can book a call with their team here.
I really believe this could help you get the traction you’re looking for.
Best,
[Your Name]
Version 2: Direct & Professional
Subject: Meet FBF – Your Next Step to Growth
Hi [Lead Name],
To get the most out of working with a team like ours, it’s important to have a clear offer and growth plan in place.
That’s why I’m connecting you with Founder’s Best Friend. They help founders like you sharpen their positioning, build a go-to-market system, and get ready to scale.
Here’s their link to book a free consult.
Once you’re ready, we’d be excited to pick things back up.
Best,
[Your Name]
Version 3: Casual & Friendly
Subject: Someone who can help you get unstuck
Hey [Lead Name],
We’re not quite the right fit just yet, but I know someone who can help you get there.
The team at Founder’s Best Friend specializes in helping founders like you package their offer, nail their messaging, and build a plan that gets real traction.
Here’s a link to grab time with them.
Once you’re further along, we’d love to explore working together again.
Cheers,
[Your Name]
Version 4: Future-Focused & Reassuring
Subject: Getting you set up for success
Hi [Lead Name],
Right now, I think the best next step is connecting you with Founder’s Best Friend. They help founders get their offer, messaging, and systems dialed in so they’re set up to scale.
Once you’ve got that foundation, you’ll be in a great position to get the most out of working with us.
I’ll be here when you’re ready to take the next step.
Best,
[Your Name]
Version 5: Short & To the Point
Subject: A step to get you market-ready
Hi [Lead Name],
To move forward successfully, it’s key to have your offer and growth plan dialed in. Founder’s Best Friend specializes in helping founders do just that.
You can book a quick session with them here.
Once you’re ready, we’d love to pick up the conversation.
Best,
[Your Name]
1-Pagers
This section gives you the essentials you need to smoothly redirect “not yet” leads to Founder’s Best Friend.
1-Pagers
Quick, shareable PDFs your team can send to prospects based on their situation:
Launch Pad for Experts
For coaches, consultants, and service providers who need to package their expertise into a sellable offer and build a go-to-market plan.
Access 1-Pager: Experts
Launch Pad for Startups
For early-stage startups who’ve built a product but can’t get traction because the offer, messaging, or GTM strategy isn’t landing.
Access 1-Pager: Startups
Each 1-pager includes:
- Who it’s for
- What problems it solves
- Clear next steps
- Link to FBF consult calendar
Redirect Scripts
When a lead isn’t ready for your services, use this simple script to keep the relationship warm while pointing them to FBF.
Redirect Script
We’d love to work with you, but right now I think the best next step is to get some clarity on your offer and growth plan.
That’s why we partner with Founder’s Best Friend. They specialize in helping founders sharpen their positioning, validate what they’re selling, and build the systems to get traction.
Once you’ve got that foundation, you’ll be in a great position to get the most out of working with us.
Here’s a link to book a free consult with them.
Alternate (More Direct)
Before we can move forward, we need to make sure your offer and go-to-market plan are solid. Founder’s Best Friend helps founders like you get market-ready fast. I recommend booking a quick call with them to get started.
PPP Fulfillment Guide
The End-to-End Process
Here’s what happens after you send us a referral.
Step 1: You Submit the Referral
- Fill out the Referral Form or send your lead our Scheduling Link.
- We log your referral and tag it to your partner account.
Step 2: FBF Connects With Your Lead
- We reach out within 1 business day.
- Lead is invited to a Launch Pad Interest call (free, no pressure).
Step 3: Diagnostic Session
On the call, we:
- Assess their current challenges
- Map gaps in their offer, messaging, and GTM plan
- Recommend the right Launch Pad track (Cohort or Fast Track)
Step 4: FBF Onboards the Client
Once they enroll:
- They start Launch Pad
- We co-create their offer clarity, messaging, and GTM roadmap
- Weekly updates keep them on track
- Launch Pad: Cohort lasts 6 months
- Launch Pad: Fast Track last 3 months
Step 5: You Get Paid
- Commission of 25% of revenue from your referral
- Payout processed during the first week of the following month
Step 6: We Keep You in the Loop
We’ll send you 4 referral status updates over 6–8 weeks so you’re never wondering what’s happening.
Typical Timeline From Referral to Payout
Your Role as a Partner
- Identify “Not Yet” prospects
- Send referral using the form or scheduling link
- Stay in the loop with FBF updates (we handle the rest)
Commissions
Get Set Up to Receive Your Commissions
To make sure we can pay you quickly and securely, we’ll need a few details.
Complete Your Partner Payment Form
This takes less than 2 minutes. You’ll share:
- Your preferred payment method
- Tax details
- Contact info for payment notifications
When You Get Paid
You’ll receive:
- 25% commission per referral
- Paid out the first week of the following month
- Email confirmation every time a referral pays
Perfect Prospect Criteria
Not every lead is created equal, and we want to make sure we do our best to send them back aligned with your agency’s sweet spot.
This form gives us the details we need to qualify, prep, and return the prospects who are:
- Ready to engage at your level
- Aligned with your services, scope, and budget
- Positioned for a successful partnership with your team
Not only does this help us guide how we nurture your perfect prospects but it also helps us connect other founders to your agency. We connect with thousands of founders a year and we would love to introduce so more perfect prospects beyond just the ones you refer us.
You can update your criteria anytime as your ideal client evolves, just let us know.