FBF Message

Expert

‍You know how being great at what you do doesn’t mean you know how to sell it?
That’s why Launch Pad helps experts turn what they know into a sustainable sellable business.
So you can build a business you get paid to do what you love.

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Startup Founder

You know how having a great product or idea doesn’t mean you know how to sell it?
That’s why Launch Pad helps founders turn their solution into a clear, compelling offer and a go-to-market plan that actually gets traction.
So you can stop guessing and start growing... without wasting months stuck in “build mode.”

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Founder-Led Sales

You know how doing all the selling yourself works... until it doesn’t?
That’s why Rocket Fuel helps founders turn their best offer into a scalable sales system, complete with strategy, tools, and team support
So you can grow without burning out, and finally stop being your own bottleneck.

Goals‍

• What’s your most important goal right now?
• Why is that important to you?
• How will your life be different when you accomplish that goal?

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Obstacles

• How’s that going so far?
• What stands between you and accomplishing your goal?
• How long has this been a problem?
• Is this problem affecting your life and any other way?
• What stopping you from achieving this on your own without any help?

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Attempts

• What have you tried before today?
• What inspired you to start down this path?
• What’s one recent win worth celebrating?
• Do you have friends who’ve already done what you’re trying to do?

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Takeaways

I want to make sure you walk away from this call with clarity. For your benefit as much as mine… What is your most useful take away from today’s conversation so far?

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Solution

I believe I can help you would you like me to share how?

Correct me if I’m wrong but it sounds like what you really want is [goals] I can clearly see that you have [attempts] and I’d love to help you overcome [obstacles] does that sound like a good fit so far?

I have a program designed to

• ‍turn your expertise into income
• make your solution easily sellable with actionable GTM strategies
• build revenue engines your team can run, so sales don’t stop when you step away

Is that something you would like to do?

Launch Pad: Expert to Entrepreneur 1-Pager

Launch Pad: Startup Founder 1-Pager

Rocket Fuel: Founder-Led Sales

Ignition

Revenue Target Booster

Mission Control

Exit Velocity

Goal

Turn borrowed audiences into Launch Pad clients by offering immediate value through a free, high-impact resource (the 7-Day Sustainable Sales Coaching Week) that naturally leads participants into the paid Launch Pad program.

The Partner Brief explaining how the offer works and how they promote it to their audience

Invite Links

• FBF General
• Nick Alter
• Daniel Perumal
• David Daniel
• Theo Perumal
• Alexis Perumal
• Austin Linney

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Beta Test Invite Template (Email)

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Subject (for email): Quick favor. Try our new 7-day coaching program?

Hey [Name],

Hope you’re doing well! [Insert a quick personal connection e.g., “I saw your recent post about [topic]” or “Can’t believe it’s been a few months since [context].”]

I wanted to let you know we're about to launched a new 7-Day Free Coaching Program called Sustainable Sales. It’s built for people who have real skills, expertise, or a great solution, but haven't been able to sell it consistently or explain it clearly.

I’d love for you to be one of the first to try it out and share some feedback. Think of this like the friends-and-family dinner before a restaurant opens, an early chance to experience it and help us make it even better.

Here’s how it works:

• Each day takes about 15 minutes
• You’ll watch a short lesson and post your action step
• You’ll get personalized feedback to help you design an offer that sells consistently

If you’re up for it, you can sign up here:
👉 [Insert signup link]

No pressure, but I think you’ll get a lot out of it, and your feedback would really help us refine it before we open it up to a wider audience.

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Beta Test Invite Template (Text)

Hey [Name]! 👋 Hope you’re doing well.

We're about to launch a free 7-day coaching program called Sustainable Sales. It’s built to help people who have skills, expertise or a cool product but haven't been able to sell consistently yet.

I’d love for you to be one of our early beta testers and share feedback. Think of it like a friends-and-family preview before the official launch.

It takes ~15 mins a day for a week: short video lessons, simple action steps, and personalized feedback to help you design an offer that sells.

If you’re in, you can sign up here: https://offer.foundersbestfriend.com/ss-dd/signup

Would love to hear what you think!

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Partner Email Copy

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Gift Version

Subject Line Options

• “If you’re great at what you do but sales still feel random…”
• “Free 7-Day Coaching Sprint for Entrepreneurs”
• “This will help you sell what you do… sustainably”

If you’ve ever thought, “I know I’m good at what I do... so why is selling it so hard?”
You’re not alone.

My friends at Founder’s Best Friend built something that’s honestly one of the clearest, most practical resources I’ve seen for entrepreneurs and business owners:

It’s called The Sustainable Growth Map, and when you download it, you also get 7 Days of Free Coaching.

It’s a free week of step-by-step guidance that helps you:

• Clarify what you actually sell
• Turn your skills into a simple, powerful offer
• Build a system that sells consistently

Every day is short, actionable, and designed to help you fix the real reason sales feel inconsistent.

If you’ve ever felt like your results don’t match your talent… this will help.

👉 Grab the free Sustainable Growth Map + Coaching here:
[Insert your custom referral link]

If you’re tired of guessing what to fix next, this is where I’d start.

– [Partner Name]
[Partner Business Name or Signature]

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“I wish I had this…” Version

Subject Line Options

• “If you’re great at what you do but sales still feel random…”
• “Free 7-Day Coaching Sprint for Entrepreneurs”
• “This would’ve saved me months when I was getting started”

When I was first starting out, I remember thinking:

“I know I’m good at what I do… so why is selling it so hard?”

If you’ve ever felt that way, like your results don’t match your talent, I’ve got something that would’ve saved me months of trial and error.

My friends at Founder’s Best Friend built something called the Sustainable Sales Coaching Sprint, and it’s one of the clearest, most practical resources I’ve seen for entrepreneurs who want consistent sales.

It’s 7 days of free coaching that helps you:

• Clarify what you actually sell
• Turn your skills into a simple, powerful offer
• Build a system that sells consistently

Every lesson is short, actionable, and builds on the last. By the end, you’ll know exactly what’s been keeping sales stuck AND how to fix it.

If I’d had this when I was getting started, I would’ve saved a lot of late nights second-guessing my offer.

[Grab your free week of coaching here]

If you’re great at what you do but sales still feel unpredictable, this is where I’d start.

– [Partner Name]
[Partner Business Name or Signature]

Launch Pad Foundational Report

Case Studies

Perfect Prospect Program Deck (Agency)

Perfect Prospect Program Deck (Investor)

Market Viability Certification Deck

Content Topics

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Education + Insights

• Quick tips on packaging offers, fixing messaging, and building sales systems.
• Founder mindset shifts (e.g., “Stop trying to sell what you built. Start building what sells.”)
• Case studies and success stories from Launch Pad, Rocket Fuel, etc.

Behind-the-Scenes

• Snapshots of sessions, whiteboards, or team working sessions (with permission).
• Insights into how FBF builds alongside founders.

Calls to Action

• Promote free resources (like the 3-Day “Productize You” Mini-Course).
• Encourage booking a free Founder Focus Session.
• Push to the cohort or Fast Track applications as appropriate.

Founder Wins

• Share client wins and transformations (with their words where possible).

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Example Posts

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