Welcome to the FBF Affiliate Program

You’re In. Let’s Help More Founders Win.

Thanks for partnering with us. You’re now part of the referral network that helps founders stop guessing and start growing through clear offers, high-trust messaging, and systems that scale.

We’ve made it easy to refer the right people, earn great commissions, and stay focused on the work you do best.

What You Get

Here’s what you can count on as an FBF Partner:

  • 15% Commission
    Earn 15% from the first engagement for anyone you refer.
  • Done-for-You Fulfillment
    You refer. We handle the sales process, client onboarding, and delivery. No chasing. No extra work.
  • Clear Tracking + Monthly Payouts
    Get notified when your referrals close and receive payouts monthly.
  • Offer Clarity for Your Clients
    We help your referrals sharpen their offer, validate it, and install the systems to grow—so they come back stronger, more prepared, and ready to move forward.

Who to Refer

Great referrals are:

  • Founders who’ve built something real but need clarity on how to grow it
  • Experts (coaches, consultants, creatives) who are great at what they do but struggle to package and sell it
  • Teams with strong delivery but messy messaging or inconsistent sales
  • Anyone stuck in founder-led sales and ready for a system that sells without them

If your referral says things like:

“I don’t know how to explain what I do.”
“I have leads but not new clients”
“Sales stall when I’m not in the room.”
“I’m great at the work, but I need help growing it…”

That’s a green light to refer them.

How to Refer

Use either method below:

1. Warm Intro
Make a direct intro via email or DM. We’ll take it from there and track it to your account.
Here are some email referral templates to use.

2. Referral Form
Already talked to someone? Just drop their info into our form and we’ll follow up.
Submit a Referral

Referral Form

The Easiest Way to Send Leads

When you meet someone who’s a good fit for Founder’s Best Friend, we've made it easy to send them our way fast.

Just submit their:

  • Name
  • Email
  • A quick note on their situation (optional but helpful

Submit the lead’s name, email, and a quick note about their situation.

Click here to access the Referral Form or use the form below.

We’ll take it from there: reach out, qualify, and keep you updated every step of the way.

Scheduling Calendar

Direct Access to Our Calendar

Want to fast-track the connection? Send your referral our booking link. They can grab time for a free growth coaching session focused on sharpening their offer and growth path.

👉 Copy the Calendar Link

This is a zero-pressure call packed with real value. Perfect for warm intros or when someone wants to talk right away.


Referral Email Template

Use these to make introductions fast. Just copy, tweak, and send.

Version 1: Warm & Supportive

Subject: A resource to help you get ready
Hi [Name],
I know you’re working hard to grow, and I want to make sure you’ve got the right support.
Founder’s Best Friend helps people like you turn their expertise into a business that actually scales.
You can book a free session with their team here.
Hope it’s helpful!
— [Your Name]

Version 2: Direct & Professional

Subject: Meet FBF for your next step to growth
Hi [Name],
Before we move forward, I recommend connecting with Founder’s Best Friend.
They help founders get clarity on their offer, messaging, and go-to-market strategy.
Here’s their calendar link.
Best,
[Your Name]

Version 3: Casual & Friendly

Subject: Someone who can help you get unstuck
Hey [Name],
You’re not far off, but I know someone who can help get you across the line.
Check out Founder’s Best Friend. They specialize in helping founders sharpen their offer and build momentum.
Here’s their link.
Cheers,
[Your Name]

1-Pagers

Quick reference guides you or your team can send to anyone who needs clarity.

Launch Pad for Experts

For coaches, consultants, and service providers who need to package their expertise into a sellable offer and build a go-to-market plan.
Access 1-Pager: Experts

Launch Pad for Startups

For early-stage startups who’ve built a product but can’t get traction because the offer, messaging, or GTM strategy isn’t landing.
Access 1-Pager: Startups

Each 1-pager includes:

  • Who it’s for
  • What problems it solves
  • Clear next steps
  • Link to FBF consult calendar

Free Coaching You Can Share

Give your audience real wins fast with our free 7-day coaching sprints:

Sustainable Sales (Free 7-Day Sprint)

Short daily lessons to help founders:

  • Nail their offer in plain English
  • Package and price it with confidence
  • Build a simple, repeatable sales path
    They also get the Sustainable Sales Map to see where they’re stuck and what to fix next.

Sustainable Sales landing page

Founder Freedom (Free 7-Day Sprint)

Short daily lessons to help owners:

  • Clarify the offer and steady deal flow with the ACES Revenue Engine
  • Offload work using automation and the team
  • Lock in profit and protect their time
    Early access includes the Freedom Framework Map and waitlist perks.

Founder Freedom early access landing page

Want a custom landing page with your logo and unique link?
Email david@foundersbestfriend.com and we’ll create a promo-ready page just for you.

Swipeable Email Copy

Gift Version

Subject Line Options

  • “If you’re great at what you do but sales still feel random…”
  • “Free 7-Day Coaching Sprint for Entrepreneurs”
  • “This will help you sell what you do… sustainably”

If you’ve ever thought, “I know I’m good at what I do... so why is selling it so hard?”
You’re not alone.

My friends at Founder’s Best Friend built something that’s honestly one of the clearest, most practical resources I’ve seen for entrepreneurs and business owners:

It’s called The Sustainable Growth Map, and when you download it, you also get 7 Days of Free Coaching.

It’s a free week of step-by-step guidance that helps you:

  • Clarify what you actually sell
  • Turn your skills into a simple, powerful offer
  • Build a system that sells consistently

Every day is short, actionable, and designed to help you fix the real reason sales feel inconsistent.

If you’ve ever felt like your results don’t match your talent… this will help.

👉 Grab the free Sustainable Growth Map + Coaching here:
[Insert your custom referral link]

If you’re tired of guessing what to fix next, this is where I’d start.

– [Partner Name]
[Partner Business Name or Signature]

“I wish I had this…” Version

Subject Line Options

  • “If you’re great at what you do but sales still feel random…”
  • “Free 7-Day Coaching Sprint for Entrepreneurs”
  • “This would’ve saved me months when I was getting started”

When I was first starting out, I remember thinking:

“I know I’m good at what I do… so why is selling it so hard?”

If you’ve ever felt that way, like your results don’t match your talent, I’ve got something that would’ve saved me months of trial and error.

My friends at Founder’s Best Friend built something called the Sustainable Sales Coaching Sprint, and it’s one of the clearest, most practical resources I’ve seen for entrepreneurs who want consistent sales.

It’s 7 days of free coaching that helps you:

  • Clarify what you actually sell
  • Turn your skills into a simple, powerful offer
  • Build a system that sells consistently

Every lesson is short, actionable, and builds on the last. By the end, you’ll know exactly what’s been keeping sales stuck AND how to fix it.

If I’d had this when I was getting started, I would’ve saved a lot of late nights second-guessing my offer.

[Grab your free week of coaching here]

If you’re great at what you do but sales still feel unpredictable, this is where I’d start.

– [Partner Name]
[Partner Business Name or Signature]

Redirect Scripts

What to Say When You Want to Point Someone to FBF

Not every referral needs to be a handoff. Sometimes you’re still working with the client. Sometimes you’re not the right fit. Sometimes you just want to be helpful.

These simple scripts help you confidently point someone toward Founder’s Best Friend—whether it’s to complement your work, bridge a gap, or give them a trusted next step.
Pick the one that fits your relationship and drop in the consult link. We’ll take it from there.

Option 1: “Add-On Support” (You’re already working with them)

We’re continuing our work together, but I think you’d really benefit from talking to Founder’s Best Friend.

They help founders clarify their offer, sharpen their messaging, and build systems that take growth off your back. It complements what we’re doing and will help you move faster with less guesswork.

Here’s their link to book a free session.

Option 2: “Helpful Pass-Off” (You’re not a fit, but want to help)

I may not be the right fit for what you need right now, but I know someone who can help.

The team at Founder’s Best Friend helps people get clear on their offer, tighten up messaging, and build a plan that actually gets traction.

I’d start with a free session here.

Option 3: “Warm Referral” (You’re not involved but want to refer someone valuable)

I thought of someone who could be a great partner as you grow.

Founder’s Best Friend works with founders and experts to turn their offer, message, and sales into a system that scales.

You can grab a free coaching session with them here.

How It Works

What Happens After You Send a Referral

Whether you’re making a warm intro, sending someone our booking link, or logging a lead directly, we’ve made it easy to track, fulfill, and get paid without you needing to lift a finger.

You earn 15% commission on the initial program for your referral in their first 12 months.

Step 1: You Send the Referral

You can either:

We’ll tag the referral to your account and keep things moving.

Step 2: We Connect With the Lead

Within 1 business day, our team reaches out.
They’re invited to a free “Get Unstuck” consult (zero pressure, high value).

Step 3: Diagnostic + Fit Assessment

On the call, we:

  • Uncover what’s working and what’s missing
  • Identify key gaps in offer, messaging, or sales systems
  • Recommend the right FBF program if there’s a fit

Step 4: They Start Their Program

If they enroll, they’ll start one of our flagship tracks:

  • Launch Pad – to build a sellable offer and get market-ready
  • Rocket Fuel – to install a scalable sales system

We walk them through strategy, positioning, messaging, and systems.

Step 5: You Get Paid

Payouts are processed the first week of the following month, and you’ll receive an email confirmation each time.

Step 6: You Stay in the Loop

We’ll keep you updated throughout the referral journey:

  • When they book a call
  • If they enroll
  • When payments process
  • And any follow-up actions that matter

No chasing or guessing.

Typical Referral Timeline

Action
Timeframe
Referral Submitted
Day 0
FBF Initial Outreach
Within 1 business day
Diagnostic Call Completed
3–5 business days
Client Enrolled in Launch Pad
Within 1–2 weeks
Partner Payout Processed
1st week next month

Commissions

Get Set Up to Receive Your Commissions

To make sure we can pay you quickly and securely, we’ll need a few details.

Complete Your Partner Payment Form

This takes less than 2 minutes. You’ll share:

  • Your preferred payment method
  • Tax details
  • Contact info for payment notifications

When You Get Paid

You’ll receive:

  • 15% commission per referral
  • Paid out the first week of the following month
  • Email confirmation every time a referral pays