Build the right offer for the right customers who want what you want to sell.

Unlock your organization's potential with the Discovery Level. Dive deep into a process designed to pinpoint and prove how your offering truly benefits your target audience.

Learn to clearly communicate the value of your impact and identify the success metric that matters most to both you and your audience.

Practice articulating and leveraging your Guaranteed Outcome, which is the key advantage you'll consistently deliver. It's what propels your business to the next stage: Adoption.

Before you aim for the mainstream market, make sure you're in command of what makes your offering irresistibly compelling, time after time. Master this, and you're set for success.

Leverage the Thriveside framework to set your business on the path to sustainable growth.

The Ready to Sell cohort offers founders and business owners a framework to grow their businesses quickly and sustainably. 

Here's some of what we'll cover.

A clear starting point

Everyone says to niche down, but what does that look like for me?

Not all niches offer the same opportunities, and we want you to build a business that's both profitable and one that you want to own. So let's define your target audience and strategically position you for success.

A compelling offer

How can I immediately draw in my ideal clients and show them my value?

We'll help you craft your offers into irresistible, unique solutions that address your customers' critical path, meeting their urgent needs, and making them eager to purchase.

A path to profit

How do I consistently close new customers?

We'll guide you through the process of validating your offer with potential customers. When you're done, you'll have a guaranteed outcome that's fully dialed in, so you're ready to dominate the market.

All the perks

We believe that as a founder, you should be able to chart a clear path to predictable, sustainable revenue and growth.

We understand this path. We're entrepreneurs ourselves. We know the challenges and how lonely it can feel at times.

Having worked with hundreds of brands, we've seen the everyday needs and struggles. But we've also watched them stay the course and surpass what they thought was possible. That's why we created Founder's Best Friend to bring together a community of founders who can leverage the ThriveSide framework to grow their businesses today and into the future.

It' time to stop going it alone and guessing the best marketing actions to move you business ahead. And instead be confident your have a clear path to sustainable growth.

Apply today to join with the next cohort.

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Bi-Weekly interactive webinars

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Monthly cohort interactive session

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A community where other owners and executives at the exact same level as you share knowledge, questions and resources.

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Quarterly in-person meetups in Austin. If we get 10 or more members registered in your area, we will also host in-person meetups near you.

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Access to the ThriveSide Framework.

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Access to the growing library of exclusive content available on the Founders’ Best Friend platform.

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Exclusive access to Ready to Sell accelerator program.

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Level up your business